Shade Range Expansion for Top Foundations
Expanding our foundation shade range is something we at Glo have been working on for a while. If you read our recent Beauty Trends post, you’ll remember us mentioning shade range expansion as more than just a trend. Instead, it is a step towards greater inclusivity in an industry that prides itself on self expression. This is something that we plan to continue working on but are thrilled to announce that our two top-selling foundations, Pressed Base and Luminous Liquid Foundation SPF 18 are now available in additional shades.
Pressed Base
Let’s start with dermatologist recommended, Pressed Base. First, take everything you think you know about powder foundations and throw it out the window. We triple mille our unique formula to ensure every application provides even, continuous coverage. Whether you want sheer or full coverage, your final look will never be cakey due to its semi-matte finish.
Dry, aging or sensitive skin? Pressed Base is for you. Virtually any skin type can wear (and enjoy) our talc-free, paraben-free and cruelty-free base. And with its proprietary blend of minerals and antioxidants, your skin will be nourished and protected from environmental stressors. Did you know, we even recommend Pressed Base for clients post procedure. It offers enough coverage and protection to get you out of the treatment room and on with your day.
Luminous Liquid Foundation SPF 18
If you’re more into liquid formulas, let’s take a look at our other award-winning formula, Luminous Liquid Foundation SPF 18. This lightweight base provides sheer to medium coverage with a stunning, dewy finish. But what makes this foundation different than the rest? It’s our Diamond Powder technology that effortlessly blends and erases imperfections, leaving you with a smooth and radiant canvas. Included in our formula is moisturizing agents to deliver a flawless, ageless complexion.
Just like Pressed Base and the rest of our products, Luminous Liquid Foundation SPF 18 contains skin-benefiting ingredients that are talc-free, paraben-free and cruelty-free. You’ll never have to compromise the health of your skin when wearing any of our makeup products. Not to mention, each shade contains at least SPF 18, meaning you can enjoy your fun in the sun, while staying protected from harmful rays.
Whether you’re looking to try one of our bases for the first time, switch up your foundation formula or find your perfect summer shade, we offer more foundation shades than ever before! It is our ongoing goal to continue expanding our base shade offerings and we hope that this first iteration allows more of you to experience the amazing benefits of our mineral formulas.