Rewards Program
4th of July FLASH SALE! Save 25% off EVERYTHING with orders $160+ SITEWIDE! Use code: 24JULYSALE2
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Save 25% off EVERYTHING with orders $160+! Use code: 24JULYSALE2
To redeem at checkout, enter code 24JULYSALE2 in the offer code box with any order $160+ to receive 25% off your entire purchase. Enter code 24JULYSALE1 in the offer code box with any order $110+ to receive 20% off your entire purchase. Available for MSRP only. Not valid on Subscribe + Save items. Valid thru 7/8/24 at 11:59 PM MT.
Free mini gift options! Choose your free gift with any $85+ Order. Use code: JUL24
To redeem at checkout, enter code JUL24 in the offer code box to receive a FREE Glo Baseball Hat, mini Hydra-Bright Pro 5 Liquid Exfoliant, or mini Cupcake Gloss with any $85+ order. While supplies last.
Promotions available for MSRP only. Not valid on Subscribe and Save items. Not valid on prior purchases. Offers may not be combined with any other sale, promotion, discount, code, coupon and/or offer.
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Face Primer

Our new-generation skincare-powered face primers mattify, illuminate, blur, hydrate, or offer color-correction and SPF, while boosting skin’s health and extending makeup weartime, creating the perfect canvas for your makeup.

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Oil-Free Tinted Primer SPF 30
Hydrating Primer
Oil-Free Tinted Primer SPF 30
Hydrating Primer
Blurring Primer
Illuminating Primer
Mattifying Primer
Essential Eye Base
Shadow Primer
Shadow Primer
$22.00

Makeup Primer Tips & Trends

Using the right makeup primer sets up the rest of your look. Start with the perfect surface for your makeup. Learn about using makeup primer and other useful face primer tricks with the resources below.

Why do you need a makeup primer? As the first step in your makeup routine after your skincare, face primers help create a smooth surface by filling in any fine lines and blurring out any imperfections so your foundation can be applied effortlessly and last even longer. If you’re looking for a face primer with SPF and color-correction, a tinted primer like our weightless, hydrating Oil-Free Tinted Primer SPF 30 is the way to go. To really tackle skin texture and smooth your skin, Blurring Primer will be your go-to as it’s formulated to fill fine lines and blur pores, and is infused with ceramides to strengthen skin. To create the ultimate dewy, radiant canvas, go for Illuminating Primer, powered by vitamin C and ethically-sourced mica to brighten skin and give a lit-from-within luminosity. If you’re looking for a face primer for oily skin, Mattifying Primer will be a gamechanger, as it’s infused with niacinamide to clear and balance skin, keeping it shine-free all day long. A face primer for dry skin, Hydrating Primer is an essential as it cushions and cools skin with moisture-laden hyaluronic acid, ensuring makeup applies evenly on nourished skin. And, if you’re wondering how to use a face primer, simply pick your perfect primer, apply to freshly moisturized skin with your favorite complexion tool or fingertips, then add your foundation.

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