- Featured
- Ingredient Spotlight
- Best Sellers
- Skincare
- Makeup
- Professional
- Blog
Toggle Nav 
Foundation + Makeup Primers
Our new-generation skincare-powered face primers mattify, illuminate, blur, hydrate, or offer color-correction and SPF, while boosting skin’s health and extending makeup weartime, creating the perfect canvas for your makeup.
Learn more
Makeup Primer Tips & Trends
Using the right makeup primer sets up the rest of your look, providing a smooth and radiant finish. Start with the perfect surface for your makeup. Explore different types of primer products that cater to your unique needs and preferences. Discover the best foundation primers and other helpful face primer tricks with the resources below.
Why do you need a makeup primer? As the first step in your makeup routine after your skincare, face primers help create a smooth surface by filling in any fine lines and blurring out any imperfections so your foundation can be applied effortlessly and last even longer. If you’re looking for a face primer with SPF and color-correction, a tinted primer like our weightless, hydrating Oil-Free Tinted Primer SPF 30 is the way to go. To really tackle skin texture and smooth your skin, Blurring Primer will be your go-to as it’s formulated to fill fine lines and blur pores, and is infused with ceramides to strengthen skin. To create the ultimate dewy, radiant canvas, go for Illuminating Primer, powered by vitamin C and ethically-sourced mica to brighten skin and give a lit-from-within luminosity. If you’re looking for a face primer for oily skin, Mattifying Primer will be a gamechanger, as it’s infused with niacinamide to clear and balance skin, keeping it shine-free all day long. A face primer for dry skin, Hydrating Primer is an essential as it cushions and cools skin with moisture-laden hyaluronic acid, ensuring makeup applies evenly on nourished skin.
