Rewards Program
SAVE 20% OFF! Save on everything when you buy ANY full-size cleanser, serum + moisturizer! Use code: RITUALEVENT24
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Get 20% off your entire purchase when you bundle ANY full-size cleanser, serum + moisturizer! Plus, receive a FREE mini Hydra-Bright Pro 5 Liquid Exfoliant! Use code: RITUALEVENT24
To redeem at checkout, enter code RITUALEVENT24 in the offer code box with the purchase of any full-size cleanser, serum and moisturizer to receive 20% off your entire purchase. Free mini Hydra-Bright Pro 5 Liquid Exfoliant automatically added to cart. While supplies last. Not valid on Subscribe + Save items. Available for MSRP only. Valid thru 1/6/25 at 11:59 PM MT.
Free Gift! Purchase Bio-Renew EGF Neck Cream or Bio-Renew EGF Eye Cream and receive a FREE GUA SHA!
To redeem at checkout, add Bio-Renew EGF Neck Cream or Bio-Renew EGF Eye Cream to your cart. Free Gua Sha automatically added to cart. While supplies last. Valid through 1/31/25.
All promotions available for MSRP only. Some exclusions apply. Not valid on Subscribe and Save items. Not valid on prior purchases. Offers may not be combined with any other sale, promotion, discount, code, coupon and/or offer.
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Eye Makeup

Get creative with our lineup of mineral eye makeup with high-pigment powder and cream eyeshadows, pencils, liquid liners, mascara, and brow collection.

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Brow Powder Duo
Precise Micro Browliner
Brow Powder Duo
Precise Micro Browliner
Eye Shadow
Eye Shadow
$24.00
Dolce Eye Shadow Color Swatch
Eclipse Eye Shadow Color Swatch
Mahogany Eye Shadow Color Swatch

Eye Makeup Tutorials and Tips

Make your eyes pop with our eye makeup tutorials and tips! Find helpful how to's, product highlights and more with our eye makeup resources below.

Eye makeup for days, from natural washes of color, statement smokey eyes, defined lashes, or bold brows, whatever your eye makeup goals; explore, play, and curate your perfect effects. If you’re looking for how to do your eye makeup super effortlessly, our skincare-loaded Cream Stay Shadow Sticks offer a rainbow of shades, and are so versatile they triple up as a primer, base, and liner in one longwearing, velvety, color-intense formulation. For precision and mastering the cat eye or winged eye look, master your eyeliner game with the Precise Micro Eyeliner, Liquid Ink, or Precision Eye Pencil—all effortless, longwearing formulations making application a breeze.

If you’re looking to expand your eye makeup kit with more eyeshadows, our Eye Shadow Quads are a stellar choice, allowing for blendable shade mixing and matching, to help you build out a look that’s totally you. Live your best lash life ever with our pro-level mascaras—in elevated Lengthening, Volumizing, and Water Resistant formulations, they’re smudge-proof, longwearing, and richly pigmented, for the ultimate lash pop. And, don’t forget the brows. Your face-framing BFFs, whether fluffy, natural, bold, or filled, keep your eyebrows perfectly groomed with our pencils, gel, and quads for all the effects.

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